Digital Product Designer driven by Strategy and Innovation.
Hi! I'm Marcela and for over 10 years I've developed Digital and Interactive solutions for both local startups to Fortune 500 companies through strategies focused in multidisciplinary collaboration.
Product strategy
Defining an achievable roadmap to bring the product from an Idea to a functional product. Finding the right balance between business, design and development.
ux/ui Design
If you already have an idea and an MVP I will help you define the best way to elevate it through User interface and User experience priotitized by impact according to your KPIs
Design Leadership
If you have a team that requires guidance and leadership to complete complex projects, we can assure its success through agile methodologies and multidisciplinary collaboration between strategy, design and development.
CRO Design
Engaging and persuasive content that captures attention and sparks meaningful connections. We can grow your sales together, through analysis of your current digital environment we can define the best ways to guide your user to conversion
Featured Work
The projects I'm more proud off in recent years.
*As it happens to many designers, the majority of my work with my current employer is under NDA.
How I work
I focus on how processes make ideas a reality
Through analyzing the current state of the art of any project or company, and comparing that to the user needs and requirements I've developed a 9-stage plan for successful product delivery, from ideation to publishing based on Design Thinking Principles.
A Sneak peak to my process
